With venues in 74 countries, including 186 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 12 casinos, Hard Rock International is one of the most globally recognised companies.

Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online.

Hard Rock International opened a new flagship location in London's Piccadilly Circus in July 2019, bringing the brand's modern new vision to Hard Rock’s founding city. The more than 1,800-square-metre, multi-level state-of-the-art cafe features a new design style which draws on inspiration from the city, the world’s largest Rock Shop spanning 7,500 sq.ft, contemporary memorabilia alongside rock and roll legends, and Hard Rock's innovative new menu with over 20 new offerings.

Hard Rock Cafe Piccadilly Circus complements the historic Hard Rock Cafe Old Park Lane, which remains open as the first Hard Rock Cafe in the world.