Hey, are you ready for this? Are you hanging on the edge of your seat? Hard Rock International is kicking off its annual celebration of the life and music of the legendary Freddie Mercury, by hosting “Freddie for a Week” from Thursday 5 September – Freddie Mercury’s birthday – through to Thursday 12 September 2019.

In honor of the iconic frontman, Hard Rock Cafe International will be rocking withFreddie-themed events, the Freddie Moustache Milkshakeand exclusive merchandise that benefits The Mercury Phoenix Trust, a UK charity created in memory of the late Freddie Mercury. Queen band members Brian May and Roger Taylor, together with their manager Jim Beach set up the trust to support the global fight against HIV/AIDS.

To commemorate Freddie, with a celebration as memorable as the rock legend himself, staff at Hard Rock Cafe London on Old Park Lane will bedusting down their catsuits and donning their fake moustaches to become Freddie For A Day on Thursday 5th September. 

The special party located in the iconic restaurant’s Rock Room will include an epic Queen soundtrack, with live tribute band ''Monarchy''performing some of the legendary tracks for guests over delicious food and drink. Guests can also enter into a best dressed competitionwith prizes for the best Freddie outfit. 

During this unique week of celebrations, fans who head to Hard Rock can dig into a Freddie’s Moustache Milkshake, so delicious it will make them question if it’s real life or if it’s just fantasy. The limited edition shake combines bourbon and dark rum with vanilla ice cream and dark chocolate sauce, topped with white chocolate whipped cream and aniconic chocolate brownie mustache. The Instagram-worthy milkshake also comes in a non-alcoholic version for fans of all ages to enjoy. The shake will also be available at Hard Rock Cafe’s newest restaurant, Hard Rock Cafe Piccadilly Circus

Those looking to celebrate while wearing Freddie-inspired merchandise can stop by the Cafe’s Rock Shop® or visit https://shop.hardrock.com to purchase limited-edition t-shirts and a pin featuring an iconic image of Freddie on stage.

“We are excited to honor Freddie Mercury’s memory as a legendary singer, songwriter and record producer by hosting ‘Freddie for a Week’ at Hard Rock Cafe London,” said James Russell Jones, General Manager at Hard Rock Cafe London. “Freddie for a Week provides a unique opportunity for fans to come out to the Cafe and celebrate the iconic life and music of Freddie Mercury with us, while supporting The Mercury Phoenix Trust.”




For more information, call 020 7514 1700 or visitthe website to book


What:        Freddie For A Week at Hard Rock Cafe London

Where:    Hard Rock Cafe London, 150 Old Park Lane, London W1K 1QZ

When:       Party taking place on 5 September 2019, 19:30 – 23:00

Limited edition shake runningMonday 5 September – Thursday 12 September 2019

Prices:       Tickets from £8




About Hard Rock®:

With venues in 74 countries, including 188 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes known for their award-winning Legendary ® Steak Burgers in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide.Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen.Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Gran Canaria, Spain, New Castle, United Kingdom, Asuncion, Paraguay, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casinoprojects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. For more information on Hard Rock International visit www.hardrock.com.

About The Mercury Phoenix Trust

The Mercury Phoenix Trust was founded in 1992 by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer FREDDIE MERCURY who died in 1991 from AIDS relatedcauses.In the last 27 years the Trust has given away over 17 million dollars in his name and funded over 1000 mainly grassroots projects in the global battle against HIV/AIDS. For more information on the Mercury Phoenix Trust visit: www.mercuryphoenixtrust.com.