• Hard Rock Cafe supports Breast Cancer Awareness Month this October – with its annual PINKTOBER fundraising campaign including three NEW burgers, live music from female artists and more at its London restaurants. 
  • Three new pink-themed burgers – with £1 from every burger sold supporting Breast Cancer Awareness and Research.
  • Female up-and-coming artists take to the stage to entertain PINKTOBER guests on 13 and 14 October.
  • Limited-edition merchandise includes a PINKTOBER-themed Hard Rock t-shirt and a newly designed PINKTOBER pin, with 10% of proceeds donated in support of breast cancer awareness causes across the globe.
  • Proceeds will benefit the Caron Keating Foundation, the fundraising charity set-up by TV presenter, Loose Women panellist and presenter of BBC’s Rip Off Britain, Gloria Hunniford.

This October, Hard Rock International launches its annual PINKTOBER® campaign as the brand comes together to support breast cancer awareness and research with limited-edition menu items, merchandise, and local events.

Throughout the month, Hard Rock’s London restaurants, Hard Rock Cafe London – the first and original restaurant on Old Park Lane which celebrated 50 years in June – and Hard Rock Cafe Piccadilly Circus will be hosting fundraising events to support the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting the Caron Keating Foundation – a fundraising charity set-up by television presenter Gloria Hunniford and her sons Paul and Michael. Gloria lost her daughter Caron Keating in 2004, at the age of 41, after a seven-year battle with breast cancer.

Television presenter and Founder of the Caron Keating Foundation, Gloria Hunniford said, “Hard Rock has been an incredible support to Caron’s Foundation over the years, and after this unprecedented time with the pandemic, their support means even more. It is wonderful to see light at the end of the tunnel with the return of real-life fundraising events like PINKTOBER. I can’t wait to come down to the Hard Rock Cafes in London on the 13 and 14 October, to see people unite for breast cancer awareness and research. From female vocalists to pink-themed burgers, it’s going to be a lot of fun and we hugely appreciate anybody who wants to come down and get involved. Most of all, enormous thanks to all Hard Rock personnel for their continued support”. 

PINTOKBER events in London: 

The Flavours of Pink – 3 new burgers 

Throughout October, guests to the London restaurants or those ordering on delivery can enjoy a limited-time menu of pink-themed items such as a Mushroom & Bourbon onion burger, the ultimate “pub” burger and the Blue Cheese & Bacon Burger, with a new Tropical Margarita to wash it all down. £1 from every burger sold will go to Hard Rock Heals to support PINKTOBER.  

PINKTOBER Takes the Stage – with entertainment from female artists 

Powerhouse female vocalists will amp up the PINKTOBER celebrations at Hard Rock Cafe London on Wednesday 13 October and Piccadilly Circus on Thursday 14 October, with performances from 6.30pm. Artists include:

Hard Rock Cafe London 

  •        Natalie Shay - an indie pop artist hailing from North London with influences including Haim, Little Comets and Fickle Friends.
  •        Erin Bowman – with music inspired by pop artists of the 90’s.

Hard Rock Cafe Piccadilly Circus 

  •        Laura Jeanne – singer, songwriter & artist with a powerful, lush voice. 
  •        Natalie Shay - an indie pop artist hailing from North London with influences including Haim, Little Comets and Fickle Friends.
  •        Brooke Law - taking on influences from a number of iconic female artists such as Annie Lennox and Joan Armatrading. 


Limited-Edition Pinktober Merchandise

This year, Hard Rock International will offer uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which include a PINKTOBER-themed Hard Rock t-shirt and a newly designed PINKTOBER pin. Additionally, through the Hard Rock Heals Foundation, 10% of all proceeds will go to charities that help raise awareness and funds for breast cancer research. Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Cafe London and Piccadilly Circus or the online Rock Shop at https://shop.hardrock.com.


Bruna Slater-Gallon, General Manager at Hard Rock Cafe Piccadilly Circus, comments: Hard Rock Cafe’s London restaurants are honoured to support those in need, especially those in our local community with the Caron Keating Foundation during PINKTOBER. It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope and awareness for those affected by this disease.”

Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.

To help Hard Rock Cafe in supporting Breast Cancer awareness and research, make a reservation via the websites below:




PINKTOBER Menu Details       

  • MUSHROOM & BOURBON ONION BURGER - 2 stacked burgers topped with bourbon onions, mushrooms, bourbon aioli and Swiss cheese, served with shredded lettuce and vine ripened tomatoes.
  • THE ULTIMATE ‘PUB’ BURGER - 2 stacked burgers topped with house made pub sauce, American cheese, bacon, pickles and shoestring onions, served with shredded lettuce and vine ripened tomatoes.
  • BLUE CHEESE & BACON BURGER – 2 stacked burgers topped with blue cheese crumbles, classic buffalo sauce and bacon, served with shredded lettuce and vine ripened tomatoes.

ALL PINKTOBER BURGERS £11.50 Add a side of fries £5.25 | Make it a Triple Stack £3.00 

£1 from every PINKTOBER burger sold will go to Hard Rock Heals to benefit The Caron Keating Foundation.

  • TROPICAL MARGARITA £12.75 Patrón Silver Tequila, house-infused with fresh strawberries, Cointreau Orange Liqueur, and the fresh flavours of guava, pineapple and lime juice. 

PINKTOBER menu poster is available to download here: https://www.hardrockcafe.com/location/piccadilly-circus/files/5467/USJ210527_-_HRC_EU_-_PINKTOBER_MENU_-__London_-_Piccadilly_.pdf


About Hard Rock Heals Foundation®:

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organisation and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects, and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organisations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.


About Hard Rock®: 

Hard Rock International (HRI) is one of the most globally recognised companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honoured as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.


About The Caron Keating Foundation
The Caron Keating Foundation is a fundraising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional careers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It also financially helps a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure. For more information, please visit www.caronkeating.org.