Hard Rock Cafe

Harley Davidson riders from across the capital staged a ride by ahead of the official opening of Hard Rock Cafe's new European flagship, Hard Rock Cafe Piccadilly Circus on Thursday 12 September. 

Riders recreated scenes from the iconic restaurant’s first opening in London on Old Park Lane in 1971. The new, multi-level and state-of-the-art cafe features Hard Rock’s one-of-a-kind blend of music, entertainment, iconic memorabilia, collectable merchandise and authentic American food and drink from a revamped menu together with the world’s largest rock shop. The restaurant has created 350 new jobs. 

Scenes included manager, Hard Rock Cafe Piccadilly Circus, Tish Bekaert serving ‘Tiny’ Pugh from the Harley Davidson Meridan Chapter a Strawberry Cheesecake Milkshake prior to the Official Opening.

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Piccadilly Circus address:

Criterion Building 225-229

Piccadilly

London

W1J9HR GB

Contact

Lottie Wilkins (07717574479) OR Claudia Wentworth (07867794989) hardrockcafe@kallaway.com

About Hard Rock®:

With venues in 74 countries spanning 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand isowned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.comor shop.hardrock.com.

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