Ellipsis (trading as ‘dotdotdot’) is a VR-led entertainment business that brings a digital model to the high-growth experience economy. Customers of dotdotdot experiences are taken to another world – using tech (VR, AR, etc.), theatre (sets, actors) and physical elements (taste, temperature, touch and aroma).  Their proof of concept, SOMNAI, attracted over 20,000 customers over just four months.   Their next experience is based upon Jeff Wayne’s Musical Version of ‘The War of The Worlds’, a franchise that has sold over 15m+ double albums and over 1m tickets to its touring Arena show.