Tower Bridge partners with Smartify to unveil new digital experience

  •        Tower Bridge, London’s defining landmark, is teaming up with Smartify, the world's leading art and culture app, to offer visitors a new way to explore the historic visitor attraction.
  •        Launching in June 2023, a brand-new digital experience will be available, taking users on an immersive journey inside the bridge and showcasing its rich history and engineering marvels.

The Tower Bridge Highlights Tour will provide an interactive guide that allows visitors to learn about the bridge's history, from its construction in the late 19th century to its role in the city's transportation and cultural life today, told by those that know and love the bridge – the people that work there. Users will also be able to access behind-the-scenes stories, as well as enjoy stunning views of London from the bridge's high-level walkways, exploring the deeper story of the Bridge. 

"We're so excited to partner with Smartify and offer our visitors a new way to experience Tower Bridge," said Chris Earlie, Director of Tower Bridge. "The digital tour will enhance the visitor experience and ensure we have a first-class digital as well as physical offering and help us bring the Bridge's story to life in a way that's engaging, informative, and accessible. We can’t wait to share stories from across its history, as well as giving people a glimpse into what it takes to run and maintain a Bridge like this today.”

Smartify, which was founded in 2015, has been praised for its user-friendly platform and innovative approach to enhancing cultural experiences. The Webby Award-winning app is already used by over four million people worldwide and has partnerships with more than 300 museums and galleries, including the National Gallery, Royal Museums Greenwich and V&A Dundee.

“We’re excited to work with Tower Bridge and help them create a new and engaging experience for visitors,” said Anna Lowe, Smartify’s CEO. “Tower Bridge is an architectural and cultural landmark that captures the imagination of people from around the world, and we’re delighted to be able to offer a digital experience that does justice to its history and significance.”

The Tower Bridge-Highlights Tour will be available on the Smartify platform from Thursday 15 June 2023 and will be free for all visitors to Tower Bridge. More details will be released closer to the launch date.

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  •        Tower Bridge was the creation of architect Sir Horace Jones and civil engineer Sir John Wolfe Barry. It took eight years to complete and was officially opened on 30 June 1894 by the Prince and Princess of Wales (the future King Edward VII and Queen Alexandra)


  •        In 1982 Tower Bridge opened as a visitor attraction to the public for the first time since 1910. Since then, visitor numbers have grown annually with approx. 850,000 visiting in 2019, which was the 125th anniversary since the opening back in 1894.


  •        Tower Bridge opening hours are from 09:30 – 18:00 with last entry at 17:00.



  •        Admission prices for Tower Bridge from 1 April 2023:

o   Adults: £12.30

o   Children aged 5-15: £6.20

o   Concessions: £9.20

o   Family tickets from £22.20

o   Under 5s free


  •        The nearest underground stations are London Bridge or Tower Hill


  •        Visit the iconic Glass Floor on the high-level Walkways, which gives visitors a unique perspective of London 42 metres above the Thames. Visitors are able to tread on the glass floor panels whilst traffic passes beneath their feet. It can withstand the weight equivalent to one elephant or two London Black Cabs.


  •        Tower Bridge received a Visit England Welcome Accolate for 2021-22. Following the Gold Accolade in both 2018 and 2019. These awards recognise quality visitor experiences on offer and is awarded to attractions that go the extra mile to provide a high-quality day out.


  •        Tower Bridge is supported and managed by Bridge House Estates (BHE) whose Trustee is The City of London Corporation. 


  •        Tower Bridge is London’s defining landmark and is a proud supporter of the BHE’s charitable arm, City Bridge Trust, generating over £6m a year, which goes towards helping charitable causes across London.