KidZania

17 July 2018, LONDON: Today KidZania London, the indoor city run by kids, and Nintendo UK, the worldwide pioneer in the creation of interactive entertainment, are excited to announce a new partnership and the launch of their Nintendo Labo workshop experience. 

Nintendo Labo™ is a series of DIY kits crafted to work with the hugely popular Nintendo Switch™ console. By assembling sheets of cardboard into almost anything – a motorbike, a fishing rod, a 13-key piano or even a robot suit - and combining them with the Nintendo Switch console – kids will be able to bring their creations to life – from winning a race, catching a fish, to performing a song! 

Together with the Nintendo Switch console, the Nintendo Labokits provide the tools and technology to make fun interactive DIY creations, play with them using the Nintendo Switch and discover and learn how Nintendo Switch technology shapes ideas into reality. 

Eddie Kemsley, CEO at KidZania comments:“We are hugely excited to have Nintendo UK on board as a new partner in the city. Nintendo Labo™ offers a unique take on video gaming and method of play, and its ability to encourage creativity and learning in children is something that we encourage through all of our activities in the city”. 

Nintendo is one of the worldwide pioneers in the creation of interactive entertainment and the mastermind behind some of the best-known and top-selling videogame consoles and games.

The partnership aims to inspire future design engineers by exploring different ways to create and invent, and by taking part in the Nintendo Labo™ Workshop experience within the city, kids will take on a journey through the Make, Play and Discover pillars of Nintendo Labo.   

Once kids have completed the activity, they will get to keep their RC Car which they create during the workshop as well as receive a Nintendo Labo Workshop completion certificate as a token of their achievement. They will also receive a salary of 8 KidZos - the KidZania currency that kids can spend on activities throughout the city. 

Nicolas Wegnez, General Manager, Nintendo UK comments: “We are thrilled to be bringing a Nintendo Labo workshop experience for kids to enjoy. The Nintendo Labo Workshop is designed to inspire creative minds and playful hearts alike and we hope that each and every child that undertakes the workshop will leave with a smile on their face having enjoyed making, playing and discovering with Nintendo Labo”. 

KidZania London offers 4-14-year old’s real-life activities, spanning across 75,000 square feet. Blending learning with reality and entertainment, each career at KidZania is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. If your child has ever dreamt of becoming a pilot, a firefighter or the next award-winning actor, watch the excitement on their faces as they try out real life activities! The concept effectively gives them their first taste of independence and gets kids thinking about what they might want to be in the future. 

Book your tickets now, visit www.KidZania.co.uk

KidZania London, Westfield London, Ariel Way, W12 7GA 0330 131 3333

Twitter - @KidZaniaLondon

Instagram - @KidZaniaLondon

Facebook - /KidZaniaLondon  

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About KidZania London

At KidZania London, children can take part in real-life adventures. Spanning across 75,000 square feet, KidZania is an amazing indoor city built just for kids! KidZania provides children with the opportunity to try out a variety of real life role-play activities from being a firefighter, journalist to a surgeon. Each role-play is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives them the chance to challenge themselves and gets children thinking about which career they may pursue in the future.

KidZania is a unique role-play experience for 4-14 year olds, blending learning with reality and entertainment.

For opening hours and to book tickets please visit www.KidZania.co.uk.

@KidZaniaLondon

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ home console and Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.6 billion video games and more than 725 million hardware units globally, including the Nintendo Switch™ and Nintendo 3DS family of systems, including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe. 

Nintendo Switch website https://www.nintendo.co.uk/nintendoswitch 

Nintendo Labo website https://www.nintendo.co.uk/nintendolabo

Nintendo Labo on YouTube http://youtube.com/NintendoLaboUK

Nintendo UK on Twitter https://twitter.com/nintendouk

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