Following the sell-out success of its inaugural event in 2017, KidZania London, the indoor-city run by kids, announces today that KidPreneur is back for 2018; a day long festival dedicated to celebrating young entrepreneurship and inspiring the next generation of innovators and business leaders.

KidPreneur, which will take place on Saturday 13 October 2018, will see a panel of young entrepreneurs takeover of the city. Families visiting KidZania during the KidPreneur festival can attend Q&A sessions in the Theatre with each of the talented young business leaders, who will share real insights into how they started their business ventures and their personal journey to success, as well as imparting tips to kids on how to make their business dreams a reality.

The Q&As will be followed by a series of interactive workshops, where children can get hands on with the KidPreneurs to develop their business and entrepreneurship skills; spanning everything from fashion design to building video games.

On this year’s KidPreneur panel is:

Tommy Mallet, CEO of Mallet Footwear

Proving he's more than just a famous face, the 25-year-old ‘The Only Way Is Essex’ star's footwear brand ‘Mallet’ is stocked in over 190 stores across Europe. Tommy has spoken out about his struggle with dyslexia, encouraging school children that it doesn't matter if they are not academic as they can still achieve a lot - as he has - if they are determined and work hard.

Louise Leolin, CEO of DinoByteLabs:

Louise is the MD of a London-based company, Dinobyte Labs, which specialises in creating games with more diverse player experiences. After founding the company at just 24, Louise focuses on creating digital worlds and encounters that are tailored to what real gamers actually want, whilst also offering game design consultancy to brands all over the world.

Jenk Oz, CEO of iCoolKid:

Dubbed Britain’s youngest CEO by Business Insider at just 12 years old, Jenk founded the innovative children's digital platform, iCoolKid, with cool content designed by kids, for kids. He balances this with a successful acting, singing and dancing career and regularly takes part in talks and seminars all over the world, advising and coaching business leaders – often more than double his age!

Rose Dyson, CEO of Pura Cosmetics:

Student Rose Dyson started her cruelty-free, vegan lip care business, Pura Cosmetics, aged just 15 and with just £25. Rose balances running the business with studying and her phenomenal achievements have already been recognised by business giants. She is the youngest ever recipient of both the Jacqueline Gold CBE Women in Business #WOW Award and the Theo Paphitis Small Business Sunday Award. She is also the current UK Young Trader of the Year.

 Q&A sessions will take place in the Theatre at the following times:

  • 10.15am – 10.30am – Jenk Oz, iCoolKid
  • 10.30am – 10.40am – a special 10 minute presentation from CEO Jenk Oz explaining his unique Ideas Ink business development framework
  • 11.15 am – 11.30am – Tommy Mallet, Mallet Footwear
  • 2.00pm – 2.15pm – Rose Dyson, Pura Cosmetics
  • 2.30pm – 2.45pm – Louise Leolin, Dinobyte Labs

Workshops on offer throughout the day are:

Design your own trainers with Tommy Mallet

11.45am – 13.30pm & 15.00pm – 16.45pm

This arts and crafts based workshop will bring out the fashion designer in everyone! Tommy will be talking to kids about what inspires his designs, how to create something that’s unique and how they are brought to life. Children will then be tasked to create their very own Mallet trainer design of their own.


Create your own gaming world with Louise Leolin

10.30am – 13.00pm & 15.00pm – 16.30pm

Louise’s two part workshop will kick off by introducing children to the wide range of jobs in the gaming industry; from coding and programming, to design, story writing and event accountancy. Part two will be more hands on, with children being divided into groups to come up with their very own gaming worlds. Children will need to decide; who is your character? What’s the world? What’s their goal? A workshop set to challenge children’s creative thinking and their awareness of diversity and marketing products to a wide range of audiences.


Ideas ink: Pen to Paper with Jenk Oz

11.30am – 13.30pm & 14.45pm – 16.30pm

Got a cool business idea but no idea how to make it a reality? In this workshop, Jenk will be heading up a ‘head to paper’ session, encouraging children to come up with their most creative ideas and storyboard them onto paper. Jenk has previously spoken about these workshops at TED:X events and focuses on storyboarding ideas as the first step towards making business goals a reality. Head to paper is step one of the five-step process Jenk uses in his full ‘Ideas Ink’ workshops, which he runs with business leaders and innovators all over the country.


In addition, kids can check out the iCoolKid stand. The iCoolKid team will be on site all day, showcasing all the incredible content the site has to offer on iPads and answering any budding questions fans may have. In between his workshops, Jenk will also be on the stand hosting ‘Ask Jenk’ slots, giving kids the chance to ask him any business questions they may have to kickstart their own ventures!


How to sell cosmetics with Rose Dyson

10.30am – 12.30pm & 14.30pm – 16.30pm

Think you’ve got what it takes to sell your idea or product? In this workshop, Rose will teach children how to identify product USPs and how to pitch products to potential buyers and customers marketing mix's 4Ps (product, place, price and promotion) as a framework. Using her beautiful range of Pura Cosmetics as a base, children will work together to create a pitch, before selling Roses’ products back to her. Will she buy them?


Rajesh Agrawal, Deputy Mayor for Business, comments: “This festival for young entrepreneurs is about discovering and nurturing the next generation of London’s business talent. It’s so important to encourage youngsters to develop exciting, innovative ideas, which could have a big impact on how we live and work in the future.”


Eddie Kemsley CEO KidZania London says; “We had an overwhelmingly positive response to KidPreneur in 2017, so we are delighted to be hosting the festival again this year. The entrepreneurs we are working with for 2018 are all hyper-talented and we have so much admiration for them and all they’ve achieved in their young careers. They are proof that great business thinking can be nurtured and developed at any age, and that’s really the message we’re trying to deliver with KidPreneur. By providing access to these incredible coaches, we really hope to inspire the next generation, giving them key skills to take forward for their own future careers.”


KidZania London offers 4-14 year olds exciting real life activities, spanning across 75,000 square feet. Blending learning with reality and entertainment, each career at KidZania is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. If your child has ever dreamt of becoming a pilot, a firefighter or the next award-winning actor, watch the excitement on their faces as they try out real life activities! The concept effectively gives them their first taste of independence and gets kids thinking about what they might want to be in the future.

Book your tickets at 

KidZania London, Westfield London, Ariel Way, W12 7GA 0330 131 3333

Twitter - @KidZaniaLondon

Instagram - @KidZaniaLondon

Facebook - /KidZaniaLondon  





About KidZania London

At KidZania London, children can take part in more than 60 real-life adventures. Spanning across 75,000 square feet, KidZania is an amazing indoor city built just for kids!

KidZania provides children with the opportunity try out a variety of real life role-play activities from being a firefighter, journalist to a surgeon. Each role-play is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives them the chance to challenge themselves and gets children thinking about which career they may pursue in the future.

KidZania is a unique role-play experience for 4-14 year olds, blending learning with reality and entertainment.

For opening hours and to book tickets please visit

@KidZaniaLondon /