-      Zoe Hardman, Jason Durr and George Rainsford were amongst the stars who turned out to support an array of charities who will benefit from the annual Spin Master giant charity advent calendar at KidZania London

-      A whopping £25k charity donation of toys from Spin Master to help spread the joy of Christmas 

-      Visitors get a chance to win instant prizes too!


December 2018

A host of celebrities joined visitors at KidZania London, the indoor city run by kids at Westfield London, Shepherd’s Bush, to mark the launch of the Spin Master 2018 Charity Advent Calendar. Teaming up withKidzania for the second year in a row, Spin Master, makers of toys such as Hatchimals, The Sock Game and Boxer the Robot,  is  spreading a little festive joy to children across the country this Christmas – and it’s even bigger and better than before.  

Every day until Christmas, one lucky child who visits the city will get to open a door on the calendar, which stands pride of place in KidZania’s airport. Each of the 24 doors is set to reveal a new charity each day, as well as revealing an instant prize for child who gets to open it! 

This year’s Spin Master Advent launch was awash with festivities, helping visitors to get into the festive spirit. Zoe Hardman, the Heart FM Presenter, was there helping to donate toys alongside Casualty actors Jason Durr, George Rainsford, Michael Stevenson and their children. Everyone embraced the fun and festive spirit whist simultaneously supporting an array of good causes.

But the giving doesn’t stop there…

This year, the advent calendar is linked to a series of UK charities many of which have been nominated by celebrities. Each day, when the door is opened, £1,000 worth of toys will be given to a different charity - a donation totalling £25,000 throughout December – helping to spread the festive joy to children and families in need this Christmas. 

ITN newsreader Mary Nightingale, who could not be at the launch but nominated The Rainbow Trust to receive some toys said: “When I was invited to nominate a charity to receive a bundle of toys for Christmas, I immediately thought of The Rainbow Trust.  Their practical care and support of families going through difficult times looking after very poorly children is invaluable and I am sure these toys will help bring a little extra joy to many of the families the charity is supporting this Christmas”. 

Casualty’s Jason Durr, supporting WellChild said: “Our families have had a wonderful time here at KidZania this morning but most importantly it’s been amazing meeting so many people from the array of wonderful charities who work tirelessly all year giving support to those who are in need of help. We are thrilled to have been able to do our little bit for WellChild who offer nursing services to families caring for seriously ill children.”  

TV Presenter Nigel Clarke, nominating charity Together for Short Lives, and who also acted as MC for the launch said: “It’s been a magical morning with so many people coming together to help bring a little extra cheer this Christmas.”

Even more magic was brought to the occasion by star of Britain’s got Talent – Jamie Raven, who came along in support of charity Spread a Smile!   

Other celebrity supporters who could not be at the event, but have nominated a charity include Guy Martin and Imogen Thomas. 

Finally, a group of 12 young YouTuber families have also joined forces by making a video of the 12 Days of Vlogmas which features a host of the toys being donated to each charity.  Their remarkable efforts have been in support of The Salvation Army’s Christmas Present Appeal and the video can be viewed HERE

The Charities who will benefit from receiving a share of the toys include:  Rays of Sunshine, The Indee Rose Trust, WellChild (Jason Durr), The Vipingo Village Trust (Zoe Hardman) KidScape (George Rainsford), Together for Short Lives, (CBBC presenter Nigel Clarke), Cash for Kids (Michael Stevenson), Action for Kids (Guy Martin), Shooting Star Chase, The Thames Valley Adventure Playground, Kid’s Out, The Grand Appeal for Bristol Children’s Hospital, Child Bereavement UK, The Alexander Devine Children’s Hospice, The Salvation Army (The YuleTubers), Spread a Smile, Kids Out, The Bromley and Croydon Women’s Refuge, PWSA, Global’s Make Some Noise, Action for Kids, The Felix Project, DSA-UK, and The Dolphin Children’s Ward at the Princess Alexander Hospital (Rosie McClelland).




For further information, please contact the Spin Master press office at Fosbury PR on +44 (0) 7973 318973 or email adventcalendar@fosburypr.comor caro@fosburypr.com


More information about KidZania’s Christmas activities

Along with winning prizes, the event also gives children the opportunity to enjoy some festive fun, with many exciting real-life activities to try – from learning to be a pilot with British Airways to a radio DJ with Global Radio.

What’s more, parents were taking advantage of KidZania’s new Westfield London one-day VIP pass. Children who are aged eight years and over can be checked in to the city to play, learn and discover in a safe and secure environment, while busy mums and dads hit the centre to do their Christmas shopping! In fact, you can get up to 20% off on participating Westfield London stores when you show them your KidZania London ticket on the day of your visit. It’s KidZania’s little gift that keeps on giving. 

Book your tickets at www.KidZania.co.uk 

KidZania London, Westfield London, Ariel Way, W12 7GA 0330 131 3333

Twitter - @KidZaniaLondon

Instagram - @KidZaniaLondon

Facebook - /KidZaniaLondon   


More information about Spin Master can be found at www.spinmaster.com


Twitter - @spinmasteruk @SpinMaster 

Instagram @spinmaster

Facebook - /SpinMaster   


About KidZania London

At KidZania London, children can take part in exciting and educational real-life adventures. Spanning across 75,000 square feet, KidZania is an amazing indoor city built just for kids!

KidZania provides children with the opportunity try out a variety of real life role-play activities from being a firefighter, journalist to a surgeon. Each role-play is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives them the chance to challenge themselves and gets children thinking about which career they may pursue in the future.

KidZania is a unique role-play experience for 4-14 year olds, blending learning with reality and entertainment.

For opening hours and to book tickets please visit www.KidZania.co.uk.

@KidZaniaLondon / https://www.facebook.com/KidZaniaLondon



Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 92 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.