• WWE’s “Call Out Bullying” campaign in partnership with the NSPCC, will join forces with KidZania London on Saturday 29 June 2019 to tackle bullying head on
  • Every year, thousands of young people from across the UK contact the NSPCC’s Childline service to discuss concerns about bullying, with cyber-bullying becoming increasingly prevalent
  • Hear from inspiring WWE NXT UK Superstars, who will host bullying prevention rallies to teach young people why bullying is never acceptable, and what to do if they experience it
  • Book tickets here:https://ticket.kidzania-london.co.uk/

London, 29 June 2019: NXT UK Superstars from WWE will arrive at KidZania London at Westfield London, Shepherd’s Bush on Saturday 29 June 2019, as part of WWE’s ‘Call Out Bullying’ campaign with the children’s charity the NSPCC. The campaign is focused on helping young people understand why bullying is never acceptable and what to do if they experience or witness it.

As an indoor city ‘run by kids’ for four to 14-year-olds, KidZania London will provide a platform for the campaign to directly reach thousands of kids likely to be affected by concerns about bullying.

Families will have the chance to meet and greet WWE NXT UK Superstars, who will run sessions tackling bullying head on. The stars will ‘step into the ring’ – aka the KidZania Theatre – to speak to children about different types of bullying, from what to do if they are being bullied or see bullying happening. They will also explore how emotions can affect how we act and treat others.

The campaign will also help parents recognise the warning signs if their child is being bullied, allowing them to speak to their children about how to combat the problem.

The rally with WWE Superstars will run at 11am – 1pm and 2 – 4pm. Children who participate will earn 10 kidZos (KidZania currency) and will also receive a goody bag from WWE and the NSPCC.

Following Saturday’s event, KidZania will continue to run the Call Out Bullying activity in the Theatre for the duration of July, with the aim of spreading the message to as many young people as possible. Hosting the activity well into the summer is an effort to ease their fears before going back to school, with the start of the new term a scary prospect for many students.

Victoria Gregory, General Manager at KidZania London says: “Working with pupils and teachers for over four years now, we know that the summer holidays can be a particularly worrying time. The thought of going back to school and facing bullies can induce fear and anxiety in many kids. “Call Out Bullying” will give WWE and the NSPCC a unique platform at KidZania London to reach thousands of children and teenagers that visit during this vital time.”

Ella Mayne, Partnership Manager at the NSPCC says: “We are excited to team up with Kidzania to help our Call Out Bullying campaign with WWE reach even more children and parents in a fun and engaging way.

“At the NSPCC we are acutely aware of the devastating impact that bullying can have, leading to children having low self-esteem and anxiety, and feeling powerless. It is vital that we do all we can to support children and their parents and this partnership helps us to do just that.”

Initially launching in the United States, WWE’s bullying prevention ‘Be a STAR’ programme has reached more than 500,000 children globally. It aims to develop children’s emotional intelligence to help them become happier, healthier and more compassionate. When children learn how to manage their emotions, their ability to manage conflict can increase and this can help to reduce the amount of incidents of bullying. The Call Out Bullying campaign was launched in the UK with the NSPCC in 2018 as part of the programme. The NSPCC and WWE are urging any young people affected by bullying to speak to a trusted adult or contact Childline.

Adults are also encouraged to visit the ‘Call Out Bullying’ campaign page on the NSPCC website where there is plenty of advice and support on what to do if you are concerned about a child.

The public can support the partnership and the NSPCC’s work to keep more children safe by texting CALLOUT to 70007 to donate £3*


KidZania London, Westfield London, Ariel Way, W12 7GA 0330 131 3333

Twitter - @KidZaniaLondon

Instagram - @KidZaniaLondon

Facebook - /KidZaniaLondon  

About KidZania London

At KidZania London, children can take part in exciting real-life adventures. Spanning across 75,000 square feet, KidZania is an amazing indoor city built just for kids.

KidZania provides children with the opportunity to try out a variety of real life activities from being a firefighter, journalist to a surgeon. Each role-play is developed to teach kids essential life skills including financial literacy, teamwork and independence.

Designed to empower and entertain kids, KidZania gives them the chance to challenge themselves and gets children thinking about which career they may pursue in the future.

KidZania is a unique role-play experience for 4-14 year olds, blending learning with reality and entertainment.

For opening hours and to book tickets please visit www.KidZania.co.uk.

@KidZaniaLondon / https://www.facebook.com/KidZaniaLondon

About the NSPCC

The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up around 90 per cent of our funding, we help children who’ve been abused to rebuild their lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So when a child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.

Our Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 365 days a year.

Our free NSPCC helpline provides adults with a place they can get advice and support, share their concerns about a child or get general information about child protection. Adults can contact the helpline 24 hours a day, 365 days a year.

*The NSPCC is registered with the Fundraising Regulator. Texts cost £3 plus standard network rate and 100% of donations will go to the NSPCC.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organisation and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 20 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.