ONE MONTH TO GO: AFFORDABLE ART FAIR REVEALS PROGRAMME CELEBRATING 10 YEARS ON HAMPSTEAD HEATH

Affordable Art Fair Hampstead 
Hampstead Heath, 5 – 8 May 2022 

  • Affordable Art Fair Hampstead is back to celebrate its special 10th edition on beautiful Hampstead Heath from 5 – 8 May, with 1,000s of contemporary artworks by renowned and emerging artists from leading UK and international galleries, all under one roof. Prices range from £50 - £7,500.
  • With just under a month until opening, the Affordable Art Fair reveals a packed programme of exclusive and limited-edition works, first-time exhibitors, curated collections and exciting partnerships to celebrate the return to its North London home after a two-year hiatus. 
  • Savvy investors can dip their toe into the world of NFTs: Norwegian artist Marit Geraldine Bostad (Mint Art Gallery) is set to produce a limited edition run of 10 NFTs of her evocative abstract work, Words 3, created exclusively for Hampstead’s 10th anniversary.  
  • Discover exciting emerging artists from Made in Arts London; a not-for-profit championing bright talent from across University of the Arts London (UAL)’s six colleges, and see finalists of the prestigious Jackson’s Painting Prize 2022 for the first time. 
  • Partners include wealth management experts JM Finn (Lead Partner), and Charity Partner Maggie’s Royal Free, everyone’s home of cancer care. 
  • Tickets must be booked in advance via: affordableartfair.com/fairs/london-hampstead/  
  • Please find high resolution artwork images to download herePlease credit as in the file names.

Just under a month to go until Affordable Art Fair Hampstead celebrates 10 years of inviting visitors to discover the joy of collecting art on North London’s stunning Hampstead Heath, 5 – 8 May! The Fair reveals a programme of exclusive and limited-edition works, first time exhibitors, curated collections, exciting partnerships, and plans to celebrate the North London area with stunning displays, local artists, and artworks capturing the iconic landscape. 

NEW FOR HAMPSTEAD AT 10

Limited edition NFTs featuring stunning campaign artwork

If you’ve been enticed by the star of Hampstead’s poster campaign – an evocative abstract work by Norwegian artist Marit Geraldine Bostad called Words 3 – you can get your hands on a limited series of 10 NFTs of the work, created especially for Hampstead’s 10th edition. Head to Mint Art Gallery’s stand for more information and to purchase.

New work and never-before-seen exclusives

There’s a host of fresh new work to discover at the fair, alongside rare and limited-edition pieces. Greenstage Gallery will showcase sought-after works from British abstract painter Martyn Jones for the first time, along withnew artist Sara Hayward, whose ‘Elle 1:1 000 000’ series explores depictions of women around the world, often taken from newspaper cuttings to explore how real life can be distorted by media interpretation. 

Fair favourites Clifton Fine Art present a series of new hyper-detailed urban landscape paintings by Tom White, whilst Sol Art Gallery from Dublin present new collections by Portuguese artist Luis Bivar and Mexican artist José Cacho.

Rock n’ Roll heritage gallery The Art Hound is a must-see for music fans, with never-before-seen photographic portraits by Scarlet Page, the internationally renowned photographer and daughter of Jimmy Page (Led Zeppelin), whose unique photographs of music legends will be a treat for music fans and art lovers alike, including her limited-edition print of Camden icon Amy Winehouse. 

Galleries making their Affordable Art Fair debut 

Affordable Art Fair is excited to host 11 new galleries exhibiting for the very first time at the Fair, including Prince Art Gallery from Italy, Morningside Gallery from Edinburgh, and Air Contemporary; a new venture from Maria Morrow, the former Director of London's Portland Gallery, whose roster boasts David ShrigleyPeter Clark and Babak Ganjei amongst others.

Prince Art Gallery will showcase the best in contemporary Italian art with a range of different styles. Expect artists such as Giancarlo CiccozziGianni Grattacaso and Raffaella Bellani – frequently shown in the international art fair circuit. 

A homage to North London 

Take in stunning displays featuring works dedicated to the local iconic landscape of Hampstead, and visit North London Printmakers for locally-themed prints.

STUNNING & VARIED PHOTOGRAPHY

Photography aficionados and aspiring collectors can find the perfect piece at the Fair, with a broad range of fascinating works from Atelier Editions, Bleach Box, Capital Culture Gallery, The Drugstore, Reisz Gallery and more. Highlights: 

  • Atelier Editions – born out of lockdown, a collaborative of five career photographers with varying styles got together to publish images from their hard drives curated over the years. Expect folios of very limited-edition print work, spanning everything from portraiture to cityscapes and documentary photography.
  • Reisz Gallery – showing works from two London-based photographic artists, Benjamin Rice’s large vertical landscapes are made up of up to 300 separate images combined seamlessly to create an illusion of realism, like gazing out of a window. Keith Parry’s minimal work depicts marginal, hinterland spaces, often full of absence, exploring quiet insignificant moments and the haphazard hand of the human footprint.

EVERYTHING ELSE TO EXPECT 

  • Look out for top emerging talent in Made in Arts London’s Iridescent Collection which showcases the best student work from across the University of the Arts London (UAL) and see work up close from finalists of the prestigious Jackson’s Painting Prize 2022.
  • Enjoy art after dark with music, drinks and more at the Thursday Late View, or enjoy a weekend day out on the Heath! Families can save on tickets at Family Hour (11am – 12pm, Saturday and Sunday).
  • As Lead Partner of the fair, wealth management firm JM Finn bring their expert investment advice to Hampstead visitors, sharing Affordable Art Fair’s vision to make art collecting accessible to all.
  • The Fair will host a Charity Private View on Wednesday 4 May supporting Maggie’s Royal Free, everyone’s home of cancer care in North London. 

Tickets must be booked in advance at: https://affordableartfair.com/fairs/london-hampstead/   

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PRESS INFORMATION  

Fair Founder Will Ramsay, and new UK Fair Director Hugo Barclay, are available for interview on topics including investing in art, choosing art for the home, and making art accessible to all. Barclay joined in February 2022 from the London Art Fair. 

All media questions enquiries please contact: 

Kallaway

Email: aaf@kallaway.com

Telephone: 07717 574 479

Press images: https://mediacentre.kallaway.com/affordable-art-fair/image-library

NOTES TO EDITORS

Affordable Art Fair Hampstead, 5 – 8 May 2022

Lower Fairground Site, Hampstead Heath, London, NW3 1TH

Dates

Thursday 5 May, 11am – 9pm 

Friday 6 May, 11am – 7pm

Saturday 7 May, 11am – 7pm

Sunday 8 May, 11am – 6pm

Weekend Family Hour – 11am – 12pm

Charity Private View: Wednesday 4 May, 5 – 9pm

In support of Maggie’s Royal Free, everyone’s home of cancer care

Ticket prices

Charity Private View - £27

Thursday Late View - £22

Weekday General Admission - £11

Weekend General Admission - £14

Weekend Family Hour - £20, admits two adults and up to three children under 16

Concessions - £10, for over 65s, full time students, and those in receipt of jobseeker’s allowance or income support - (proof of concession required)

Access Admission - £10; for disabled visitors and Blue Badge holders; free carer / companion ticket provided*.

Under 16s - free, booking required and must be accompanied by an adult

About Affordable Art Fair 

Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £7,500 to fairs in 10 cities around the world, including three fairs a year in London’s Battersea Park and Hampstead Heath, which celebrates its 10th edition in 2022. The company’s dedicated online marketplace allows art-lovers to browse and buy online 24/7. Since the launch of the marketplace, thousands of artworks have found a new home and there are now over 25,000 pieces from 250 galleries available on AffordableArt.com

About JM Finn – Lead Partner 

JM Finn is a wealth management firm that seeks to provide a personalised approach to investment and wealth management for today’s private investors and their advisers, by placing a dedicated investment manager as the central point of contact for all clients.

With over 100 investment professionals, JM Finn look after more than £11.8 billion on behalf of over 18,500 clients (as of 31 December 2021).  The firm is headquartered in London and has four regional offices around the country in Bristol, Bury St Edmunds, Leeds and Winchester.

JM Finn is authorised and regulated by the Financial Conduct Authority (FCA).

Jmfinn.com

Charity Partner: Maggie’s Royal Free

Maggie’s has pioneered a ground-breaking programme of practical and emotional support available free of charge to people with any type of cancer, at any stage. Every year over 360,000 people in the UK are diagnosed with cancer, facing life changing decisions, exhausting treatment and emotions that can range from anxiety to loneliness. Every Maggie’s centre is built with an appreciation of how environment can affect wellbeing, contrasting from the clinical feel of a hospital, a home away from home. Maggie’s Royal Free is based at The Royal Free Hospital, Pond Street, in North London.  

Maggies.org

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