The Affordable Art Fair UK has today appointed Hugo Barclay as Fair Director. Hugo joins from the London Art Fair as the Affordable Art Fair is set to celebrate the 10th anniversary of the Hampstead edition in May (4-8).

Hugo joins from the London Art Fair, where in the role of Programme Manager he specialised in Modern British and Contemporary art with a focus on curatorial programming and supporting emerging artists. With a business background also spanning technology start-ups and software development, Hugo brings with him a wealth of expertise to drive innovation and growth to the UK arm of the Affordable Art Fair, from data mapping to curatorial programming.  

Hugo Barclay, Fair Director, Affordable Fair said:

“I have long admired the Affordable Art Fair for the access it gives to the art world and the important role the fairs play to hundreds of galleries and artists globally, where it is revered as a platform for emerging young artists to springboard to successful careers. It is a huge privilege to be joining during such a momentous year for the brand, and I look forward to working with the talented team to realise ambitions for the year ahead.”  

Jennifer Conner, Regional Managing Director of Affordable Art Fair UK says: 

‘We are absolutely delighted to be welcoming Hugo Barclay to the Affordable Art Fair family. 2022 sees us bounce back with our three London fairs, and Hugo’s wealth of past experience will guide our artistic vision for each. We are looking forward to welcoming both new and loyal clients back to Battersea Park in March and October, as well as to Hampstead Heath in May… and I know that Hugo will offer some exciting new initiatives to amplify the success of these joyful events.” 


Hugo Barclay is available for interviews, in addition to Jennifer Conner on his appointment.

About Affordable Art Fair 

The Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £7,500 to fairs in 10 cities around the world, as well as a dedicated online marketplace allowing art-lovers to browse and buy online 24/7. Since the launch of the marketplace, thousands of artworks have found a new home and there are now over 25,000 pieces from 250 galleries available on

The Affordable Art Fair is set to celebrate the 10th edition of the Hampstead edition in May (5 – 8), alongside the Battersea edition this autumn (20 – 23 October). It’s next Fair will be Battersea Spring in March (10-13).