Affordable Art Fair

• As interest and art sales in prints and photography booms, Affordable Art Fair announces specially-curated Print and Photography sections to showcase the best of each medium and provide collector insights 
• Part of Affordable Art Fair’s mission for over 20 years to democratise art collecting, for first-time and experienced art buyers alike 
• Newly named ‘Access’ section will debut in Battersea Spring (12 – 15 March) with Access: Printsand continue in Hampstead (30 April – 3 May) with Access: Photography
• Also new for 2020, a joint ticket for both spring fairs is announced 
  
• Images: http://bit.ly/2PQE2iM
• Tickets: www.affordableartfair.com

18 December 2019: New specially-curated print and photography themes for Affordable Art Fair’s Battersea Spring and Hampstead Fairs will serve as features to help visitors and art lovers learn more about these covetable mediums. This amplifies the Fair’s core mission to democratise the art world and make its fairs innovative and engaging places for everyone to discover the joy of collecting. 

‘Access’ will run alongside each Fair’s existing and exciting line-up of national and international galleries – ensuring visitors get Affordable Art Fair’s signature eclectic mix of art – together with these new thematic sections. Prices start from £50 - £6,000 and will feature work from emerging talent through to established names.  

Access: Prints at Battersea Spring, 12 – 15 March 2020

A focus on prints and multiples from a roster of cutting-edge and established artists will help to guide visitors through one of the most popular mediums of the decade – with Affordable Art Fair reporting an 84% rise in ‘print’ searches online* in 2019 alone. From woodcuts to lithographs, originals to limited editions, Affordable Art Fair will answer questions from anybody looking to collect prints among the minefield of choices. Prepare to be demystified and enticed!

Access: Photography at Hampstead, 30 April – 3 May 2020

For photography buffs and keen Instagrammers alike, this handpicked selection of fine-art photography will explore the breadth and depth of the hot-ticket medium. A collector’s favourite with its appeal as a relevant and often cheaper art form, Affordable Art Fair has seen photography sales more than doubleat its flagship Battersea fair in the last year. Discover more about this popular genre and how contemporary artists are pushing the boundaries of traditional techniques to produce original works of intrinsic value. 

The new themes are the brainchild of Elizabeth Dellert, Affordable Art Fair’s new UK Fair Director. Her appointment follows 20 years of successful growth for the brand, which has seen Affordable Art Fair expand from its first edition in Battersea Park in 1999 to 10 countries around the world, selling work to almost 200,000 art buyers annually. 

Elizabeth Dellert, Affordable Art Fair, UK Fair Director, says: “Affordable Art Fair has helped over 2.5m people discover the joy of collecting art since its start 20 years ago. These new themes – Prints in Battersea and Photography in Hampstead – will help visitors better access these mediums, and provide the opportunity to buy great work from established artists through to rising stars. We hope this will inspire anybody looking to collect their first ever piece of art work or give their home a spring revamp, to visitors who have been collecting with us for years and consider this the highlight of their art buying calendar.” 

Further details on the Print and Photography themed sections and participating galleries will be announced in 2020. 

Season Pass offering flexible entry 

To help art lovers experience all the Affordable Art Fair has to offer, visitors are now able to enjoy the different offering at both spring fairs with a newly launched season pass. The joint ticket will allow visitors flexible entry - anytime from Thursday to Sunday at both the Battersea Spring and Hampstead editions - for just £20 (plus booking fee), a 25% saving on adult weekend entry to both.

Each Fair will continue to feature workshops, talks and activities for adults and children (or the young at heart) – all with the aim of sharing the joy of collecting and creating art.  

Full details of all the all the UK Affordable Art Fairs, workshops, opening times, tickets, the online shop as well as other public information at: https://affordableartfair.com/

END

*Via www.affordableartfair.com

PRESS INFORMATION 

All media questions, including Fair press pass requests, reviews, interviews and images to: 

Kallaway

EMAIL:  aaf@kallaway.com

TELEPHONE:  +44 (0) 207 221 7883

PRESS IMAGES: Download from this weblink: http://bit.ly/2PQE2iM

NOTES TO EDITORS

TIMINGS AND DETAILS FOR SPRING FAIRS: 

Battersea Spring Fair

Battersea Evolution, Battersea Park, Queenstown Road, SW11 4NJ: 12-15 March 2020

Charity Private View, Wednesday 11 March 2020: 17.30 - 21.30
Late View: Thursday 12 March 2020: 11.00 - 21.00
Friday 13 March 2020: 11.00 - 19.00
Saturday 14 March 2020: 11.00 - 18.00
Sunday 15 March 2020: 11.00 - 18.00

Hampstead Fair

Hampstead Heath, Lower Fairground Site, London NW3 1TH: 30 April – 3 May 2020

Charity Private View, Wednesday 29 April 2020: 17.30 - 21.30
Late View: Thursday 30 April 2020: 11.00 - 21.00
Friday 1 May 2020: 11.00 - 19.00
Saturday 2 May 2020: 11.00 - 18.00
Sunday 3 May 2020: 11.00 - 18.00

About Affordable Art Fair

The Affordable Art Fair has revolutionised and democratised the art market with its fun and

accessible approach, bringing art under £6,000 to London three times a year in Battersea Park and on Hampstead Heath, as well as an online shop. Every fair offers something different, with a diverse range of local, national and international galleries showcasing art in an array of styles. Pieces by household names sit alongside the latest emerging talent. The concept has become a global phenomenon with 14 fairs in 11 cities across several continents.

About Elizabeth Dellert

Elizabeth Dellert, Exhibitor Services Manager at Frieze Masters since 2015, has joined the Affordable Art Fair team as the new UK Fair Director. She brings a wealth of experience to the role. Her career spans the full range of the art market. Since relocating from America to complete her masters at Christie’s, she’s helped to run a gallery in Mayfair; launched the art, antiques and design fair, Masterpiece London; set up her own art PR consultancy; and, most recently, piloted Frieze Masters through the past four fairs. She is now excited to bring her knowledge, energy and expertise to the Affordable Art Fair.

Fair Founder Will Ramsay and UK Fair Director Elizabeth Dellert are available for comment and interview.

END TO ALL